She had spotted a painting by a contemporary artist, an explosion of color, full of movement, perfect for the brainstorming room.

The cost, €12,000, was a deterrent. "Twelve thousand euros?" she thought. "That's the budget for my next AI training course! I can't justify such an expense for decoration, even if it's to support a talented artist."

The meeting that changed everything.

It was during lunch with her accountant, Mr. Chevalier, that she shared her dilemma: her desire to breathe life into her space and support artistic creation, versus her fear of the initial investment.

Mr. Chevalier put down his fork. “Clara, the leasing of artworks by living artists was designed for you. It’s the perfect tool to combine your desire to support the arts with your financial discipline.”

“100% tax-deductible?” she asked. “That’s right,” he confirmed. “The financing organization buys the artwork you’ve chosen. You lease it. For your accounting purposes, this lease payment isn’t an investment, it’s an operating expense. An expense that you deduct directly from your taxable income. You support the artist, you decorate your offices, and the government contributes through your taxes.”

He explained the arrangement to her: instead of paying €12,000 upfront, she would pay, for example, €250 per month for 48 months. A minimal sum that preserved her cash flow.

Two weeks later, the artwork, a large abstract polyptych by the artist Jade AARON, was installed in the brainstorming room.

The first benefit was the one Mr. Chevalier had promised: financial relief and the satisfaction of having supported an artist.

The second was purely personal. The artwork had become a focal point.

Meetings began with a minute to contemplate the colors, generating unexpected discussions.

Collaborators felt valued by an environment that told them: "We value culture and beauty."

The creativity of the Impulse agency had finally found its reflection on the walls.

Four years passed. The rent had been paid. The creativity had done its work. The agency had thrived. Clara received the call from the landlord: the purchase option was offered at 3% of the initial price, or €360.

As she signed the check, Clara realized the full power of the transaction: she had supported an artist by guaranteeing the sale of her work, she had financed the room through tax savings, and she had just acquired the masterpiece for a symbolic sum.

Art leasing allowed her to be both a savvy entrepreneur and a committed patron of the arts.

Today, the Impulse agency is constantly evolving. Because Clara now knows: investing in art means supporting national creativity, while defining the soul and ensuring the profitability of the business.

Clara's lessons learned:

Leasing is the ideal solution for supporting living artists while benefiting from full tax deductions on lease payments.

Artwork is an expense, not a debt: preserve your cash flow and borrowing capacity.

Art strengthens brand image and employee well-being.